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Organic Makeup Brands It’s not uncommon to see ‘natural’ and ‘green’ plastered across every cosmetic product these days. Unfortunately, these marketing buzzwords don’t often reflect the ingredients and practices behind most makeup labels. Don’t worry, though. We’ve searched the industry far and wide to find the very best cosmetic brands that live up to their […]

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Properly hydrated skin is happy and healthy skin! Face moisturizers are an essential part of a great skin care routine. After washing your face with a cleanser, it is always important to replace any moisture that was stripped from your face by the cleanser and water. However, it is important to note not every face […]

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Even the most Instafamous MUA in the world is beholden to the necessity of a good primer. Your primer is the canvas on which you build your beauty. Without it, whatever you do next is doomed to fail. But starting with a great base means more than creating a clean slate. Keep in mind that […]

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The Best Natural Lipsticks 1. Beautycounter Lip Sheers My absolute favorite! So moisturizing and super silky. I have both Rose and Scarlet. Though “sheer” they are very pigmented and buildable, with a glossy finish. They can be worn alone for a bold look or layered with balm for subtle color. Plus they have a yummy vanilla […]

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Listen, I get it. The world of natural and organic skincare can be confusing as hell. Tons of brands label their products “non-toxic,” “green,” and/or “clean,” but in reality, those terms don’t mean anything because they’re not regulated by the FDA. Yup, shock and awe. That’s not to say everything you see on your favorite product label is a lie—it just means […]

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When you look at the ingredient labels of some of your favorite natural skin care products, you’ll likely see many ingredients you recognize from your pantry. For good reason: Many of the same foods that you use to nurture your body are healthy when applied topically as well. So if you’re looking to experiment with […]

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Properly hydrated skin is happy and healthy skin! Face moisturizers are an essential part of a great skin care routine. After washing your face with a cleanser, it is always important to replace any moisture that was stripped from your face by the cleanser and water. However, it is important to note not every face […]

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We’ve bragged about our unique fruit pigmented® technology before, and how we were able to unlock a whole new realm of safe natural cosmetics. As complicated as it sounds, the inspiration actually came from very humble beginnings! Our founder Susie Wang first came up with the idea while picking berries in her garden. Nourishing and antioxidant rich fruit pigments […]

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There’s nothing quite like a homemade body scrub. Sure, you can splurge on fancy exfoliants (and there’s nothing wrong with that), but there’s something satisfying about putting a handmade potion on yourself that works wonders, whether that’s helping circulation or just exfoliating the body before you fake tan. You can stay on a beauty budget by […]

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You’ve probably heard the rumor that the average woman consumes four to nine pounds of lipstick during her lifetime. True? Who knows! But regardless, you probably don’t want to be swallowing any harsh chemicals or icky ingredients. That’s where natural lipstick come in. But what ~is~ natural lipstick, exactly? Good Q—and the truth is that it’s complicated. […]

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