Tara Foley, founder and CEO of green beauty retailer Follain, says the “green” beauty movement is a shift toward products and brands that consider both human and environmental health. But it can be confusing when brands use terms like natural, clean, and nontoxic on their products when that labeling isn’t regulated by the FDA. So that means consumers need to do their own research when choosing the right routine for them, adds Foley.
“This is a daily conversation in my office,” says Gary Goldenberg, MD. “Your skin is your largest organ, and chemicals in products could cause internal issues, so I recommend makeup made with natural ingredients.” Below, 14 natural and organic skincare brands that are environmentally friendly and will make you feel good about using them on your skin.
A millennial-friendly brand (based on its super cute packaging), Herbivore Botanicals was founded by Julia Wills and Alexander Kummerow in 2011 in their Seattle kitchen. The brand’s Pink Cloud Rosewater Moisture Crème is a best-seller not only because it’s hydrating, but its list of certified organic ingredients also avoids synthetic preservatives and chemicals.
Sisters Jacqueline, Allison, and Elaine Taylor co-founded Le Prunier in 2016, and their beauty oil is derived from organically-farmed plums from the family’s California farm. The plum oil, which is safe for all skin types, is not only an amazing source of antioxidants for glowing skin, but also hydrates hair and nails without any artificial additives.
The brand’s name is true to its word, since each product is crafted in small-batch, apothecary-style in Atlanta, and each botanical ingredient is hand-selected. The brand offers an array of face masks, body scrubs (like this coffee and mint one), serums, cleansers, and even dry shampoo.
RMS Beauty products are formulated with raw, organic ingredients, which rejuvenate the skin with enzymes, vitamins, and antioxidants. While the brand boasts more cosmetic products than skincare, RMS’ beauty oil is a top-seller that hydrates your face using roseship seed, marigold, vanilla extract, olive leaves, and turmeric (to name a few).
Amala creates their products by using high-potency organic plants and distilling them for maximum skin benefits. The farms where their ingredients are sourced also practice regenerative agriculture, which increases biodiversity and enriches soils, without the use of pesticides and artificial fertilizers. To make shopping easier, Amala categorizes its products by the skin benefit you’re looking for whether you want to rejuvenate, hydrate, purify, brighten, or soothe your skin (like this fig cream cleanser).
Founded by model Miranda Kerr in 2006, Kora Organics uses organic ingredients such as noni extract, rosehip oil, sea buckthorn oil and green tea to detoxify and nourish skin. The brand’s certified organic status guarantees that no toxic synthetic pesticides, herbicides or chemicals are used in the production or manufacturing process.