Back in the day, the terms natural and makeup, when paired together, didn’t foster a sense of intrigue or excitement. For the most part, there was a stigma around the use of natural ingredients in beauty products – mainly because there was a misconception that by using natural (or organic) ingredients in place of man-made ones meant compromising on product efficacy and the final result.
Created by Mexican-born Ere Perez, this Australian-owned natural makeup brand has a strong focus on sourcing premium quality oils, plant extracts and pure minerals, and combining them with skin-protecting antioxidants to create makeup products that look after your skin while ensuring you look good, too. The cosmetics contain natural colour pigments, and are free from perfumes and chemical colourants.
Our pick: The Arnica Concealer. Packed with antiseptic and anti-inflammatory ingredients, this creamy concealer will work to cover dark circles, blemishes and redness while caring for your skin.
While La Mav certainly plays heavily in the natural skin care department, its range of makeup products live up to the same standards. Using all-natural, plant-based and skin-loving ingredients like vitamin C and certified rosehip oil, you can breathe easy knowing your skin is well looked after.
Our pick: The Certified Organic Bio-Active Primer. Australian, cruelty-free vegan, and a whole lot more, this nourishing formulation will ensure your skin feels soft and supple, and your foundation stays put all day long.
Created by Australian model Jess Hart, LUMA Cosmetics is all about making it easy for you to harness a healthy glow with naturally-sourced ingredients like crushed pearl powder, ethically sourced mica, moisture-rich hyaluronic acid, and jojoba. The brand also never tests on animals, and is free from parabens.
Our pick: The On The Glow Highlighters. Yes, these highlighters work brilliantly to give your cheekbones shimmer and shine, but the shade range makes them the perfect multitaskers. Use the bronze shade on your eyes for an easy eye makeup look, or pick up the soft pink to apply on your lids and cheeks for a pretty, luminous finish.
This makeup brand ticks a lot of boxes for those who are into the natural beauty sect: Australian owned, 100 per cent vegan, certified organic, and all the ingredients are ethically sourced, natural and derived from botanicals or minerals. And one look at the extensive range of products is enough to know they have your entire beauty bag covered.
Our pick: The Long Lash Vegan Mascara. Finding a good mascara is hard at the best of times. Trying to find one with natural and organic ingredients can make the hunt even more difficult. Thankfully, this lengthening and defining mascara will have your lashes sorted with its 100 per cent plant-derived, 100 per cent natural ingredients.
Behind its slick rose gold packaging and pigmented formulations, Nude by Nature is all about offering quality makeup products made from some of Australia’s greatest botanical ingredients (think Kakadu plum and quandong) as well as nourishing natural ingredients like avocado oil and shea butter. Its mantra is essentially flawless, glowing skin, without the compromise.
Our pick: The Natural Illusion Pressed Eyeshadows. With a shade range made up of 12 very wearable hues that can be worn separately or together, and an impressive colour payoff, you’ll be hard-pressed to pick up just one or two of these! Also, we can’t look past one of the OG mineral powder foundations – the Natural Mineral Cover Foundation. The mineral foundation has been a best-seller in Priceline for years, so if you’re keen on getting into mineral makeup, you won’t be disappointed with it.
Okay, technically this brand is New Zealand born, but we call Russell Crowe our own, so we’re applying the same logic here. Dedicated solely to lipstick, Karen Murrell is all about long-wearing, nourishing lipsticks that deliver serious colour – all while harnessing the power of natural ingredients in environmentally sustainable packaging.
Our pick: The shade 10 Magenta Moon. With vibrant hints of purple and pinks, this is one that could become your go-to when you need to pep up your beauty look.