The natural side of the makeup industry has been gained quite more credits than usual in the past few years.
That’s the outcome of women realizing how harmful are the ingredients found in the daily makeup for the skin, body, and health.
In the past years, the demand for a clean alternative has been the top priority for many brands around the world — and here we talk about the most prominent players in the industry.
1. Rms Beauty
RMS stands for Rose-Marie Swift, CEO of RMS beauty, founded in 2008. She is a famous makeup artist, with over 20 years of activity in the beauty and fashion industries.
The RMS Beauty brand history began when Rose-Marie turned out to experience serious health issues caused by toxic levels of heavy metals in her blood.
The same heavy metals that are found in the formula of hundreds of makeup products.
That’s the reason she decided to build a new natural makeup brand that features trusted products, 100% chemical-free.
All products are formulated with raw, food-grade, and organic ingredients in their natural state, with healing attributes to penetrate and rejuvenate the skin.
RMS Beauty products are not only non-toxic but they also heal and nourish the skin. It is one of the best choices in terms of organic brands.
2. W3LL People
Created in 2008 by an uncompromising team — an elite makeup artist teams up with a dermatologist and an eco-entrepreneur.
The cosmetics made by W3LL People contain premium natural ingredients with an emphasis on superior performance.
There are no potentially toxic chemicals, preservatives, or petroleum ingredients.
3. Ilia Beauty
Ilia Beauty is a prestigious line of natural and organic makeup products that combine superior color performance and nourishing properties.
Filled with up to 85% bioactive organic ingredients, all ILIA products are made from super nourishing elements that moisturize and rejuvenate the skin.
Being a clean beauty brand, with an extensive list of products, Ilia gets the most credits for their foundations and mascaras, which are award winner products.
4. 100% Pure
100% Pure is a successful makeup brand with 13 retail locations in the U.S., having one of the best-selling products in 2019 among its competition.
The company sells about 550 different kinds of health and beauty products, using naturally-occurring, and organic ingredients such as red Korean ginseng, coffee beans, and cacao.
Susie Wang was inspired to start 100% PURE, a truly 100% natural line of skincare made only with the highest quality ingredients and free of the toxic, harsh chemicals.
Vapour Organic Beauty is a progressive cosmetics brand with a different point of view.
It offers a high-performance range of natural makeup products made from minimally processed, organic, food-grade ingredients. It revolutionizes luxury cosmetics with light-as-air textures made from natural mineral pigments suspended in certified organic botanical.
The brand products contain 70% certified organic ingredients and 30% minerals and vitamins.
They often use natural ingredients rich in antioxidants, EFAs, vitamins, and minerals to support skin health. That makes it more than enough to be qualified for a position in our list among the best organic brands.
6. Alima Pure
Alima Pure is an urban, modern, and simply elegant makeup brand for the conscious and demanding consumer, who accepts only top quality products.
Alima Pure was created by founder Kate O’Brien which promises maximum impact with minimal ingredients. It’s a world-renowned natural makeup brand from the United States, whose aim is to provide optimal results with no chemical ingredients involved.
The American company, founded by Leslie Blodgett in 1994, was the world’s first mineral makeup line, and today it’s still one of the leading brands in this industry.
It is very generously when it comes to the number of products they offer, covering every product that is needed in a beauty routine.
The brand’s original products all came in the loose mineral-powder form to avoid the inclusion of chemical fillers and binders. In 2010, Tokyo-based cosmetics company Shiseido purchased the bareMinerals line. Nowadays, it’s a well-established company, and its cosmetic line is often used on catwalks during the trendiest fashion weeks around the world.
8. JANE IREDALE
In 1994, the Jane Iredale brand started with one product which was more than enough to win the trust of its customers. Now it one of the most reputable organic brands with one of the most massive ranges of products.
The ingredients used in creating these innovative formulas protect and nourish the skin without harsh, irritating chemicals. As one of the original natural makeup lines, Jane Iredale sets itself by offering a wide variety of cosmetics for each desired area.
Source: Women’s Concepts