8 Natural & Organic Makeup Brands Your Face Will Love You For

Organic Makeup Brands

In the pursuit of living more simply, naturally, and conscious of our environment we’ve put together a guide to our favorite organic beauty brands. Many makeup brands marketed as ‘natural’ or ‘green’ are often not actually either of those things—but these organic makeup brands use pure, earth-friendly ingredients and never test their cosmetics on animals.

We’ve arranged these organic makeup brands to span a range of prices and types of products. The list is updated regularly, so please share with us your favorite organic beauty brands! And if you’re looking for something more specific, check out our guides to natural skincarefoundations, lipsticks, and mascara!

Natural Makeup Products - 100 Percent Pure

Natural & Organic | Yes
Best For | Fruit-pigmented mascara
Eco-Friendly | Recycled packaging
Ethical | Cruelty-free, made in USA
Price Range | $7 (face masks) – $65 (aging serums)

100% Pure aims to create the world’s most pure, organic and all-natural line of cosmetics, beauty products and skincare. Their vegan cosmetics are formulated with high-performing antioxidants, naturally occurring vitamins and essential oils to give your skin maximum benefits. Plus, they offer skincare, soaps and shampoos to complete your beauty routine!


Organic Powder Foundation For All Skin Tones - Alima Pure

Natural & Organic | Yes
Best For | Powder foundation for all skin tones
Eco-Friendly | Soy-based inks on recycled paper packaging, carbon-neutral, reusable compacts
Ethical | Cruelty-free, Certified B Corp
Price Range | $14 (eyeshadow) – $270 (brush set)

All Alima Pure products are formulated with minimal ingredients for maximum impact. Alima finds the highest quality, purest ingredients, and never uses synthetic dyes or tests on animals. We love their diverse shades and their dedication to uncompromising natural and organic beauty.


Organic Cruelty-Free Makeup - RMS Beauty

Natural & Organic | Yes
Best For | Concealer
Eco-Friendly | Recycled glass and lid
Ethical | GMO, soy, and nano-free, cruelty-free
Price Range | $15 (nail polish) – $36 (cover up)

RMS Beauty’s cosmetics are produced with raw, food grade and organic materials for a truly natural product that hydrates and illuminates skin. They are well-renowned in the beauty world and for good reason—their products enhance and improve your beautiful complexion. RMS Beauty is dedicated to transforming the way women use makeup, creating a product that is not only non-toxic, but that actually heals and nourishes skin.


USDA Organic Makeup - Juice Beauty

Natural & Organic | Yes
Best For | Moisturizers and anti-wrinkle treatments and serums
Eco-Friendly | USDA Organic, local sourcing, uses solar and wind power, recycled packaging
Ethical | Vegan, cruelty-free, gives back
Price Range | $22 (eye pencil) – $45 (cream foundation)

Founded from a desire to create meaningful, healthy change in the beauty industry, Juice Beauty creates organic and natural clinically-validated skincare and vibrant plant-pigmented cosmetics. All of their products are vegan and cruelty-free, they utilize sustainable energy sources for production, and they’re USDA certified organic so you can feel good about what you’re putting on your skin!


Natural & Organic Cosmetics - Au Naturale

Natural & Organic | Yes
Best For | Bold lip color
Eco-Friendly | Organic, naturally-sourced ingredients
Ethical | Vegan, cruelty-free, gluten-free, ethically sourced, made in USA
Price Range | $18 (lipgloss) – $38 (foundation)

Founded by a nuclear analyst looking for cosmetics that would be safe and nourishing for her skin, Au Naturale products are vegan, gluten-free, non-toxic and paraben-free. Created to be as refreshing and non-irritating for your skin as wearing nothing but bare skin, Au Naturale has been a leader in the clean beauty revolution since 2011. We love Au Naturale’s classic lip colors and their wide range of foundation shades.


Natural & Organic Cosmetics - W3LL PEOPLE

Natural & Organic | Yes
Best For | Vegan minimalist makeup
Eco-Friendly | Uses natural ingredients, sustainable practices
Ethical | Cruelty-free, vegan-friendly, made in the USA
Price Range | $12 (mini creme bronzer) – $29 (foundation stick)

If you’re going for the perfect no-makeup look, W3LL PEOPLE is the brand for you. Their cruelty-free, vegan, and natural cosmetics are designed to nourish and soothe your skin while also giving you the color and coverage you desire. We love how versatile and affordable W3LL PEOPLE’s handcrafted products are, especially their multi-use cream stick that works for lips, eyes, and cheeks.


All-Natural Beauty - Real Purity Makeup

Natural & Organic | Yes
Best For | Sample kits to choose the right color
Eco-Friendly | All natural
Ethical | Cruelty-free
Price Range | $15 (mascara) – $31 (cream foundation)

Real Purity uses only the highest quality botanicals and plant-derived ingredients to make naturally good-for-you cosmetics at affordable prices! Started from a combined background in biochemistry and a desire to replace toxic ingredients with natural ones, Real Purity’s natural products are great for all skin types—including the most sensitive. Take a look at their organic and natural ingredients and see for yourself!


Natural & Organic | Yes
Best For | All-natural luxury makeup
Eco-Friendly | Certified natural & organic ingredients, sustainable & refillable packaging
Ethical | Cruelty-free, made in Italy
Price Range | $30 (lip and eye pencils) – $68 (cream foundation)

Developed by a professional makeup artist, Kjaer Weis crafts modern, beautifully packaged cosmetics from the finest organic and natural ingredients available. Kjaer Weis believes that we don’t have to sacrifice luxury for healthy, organic ingredients—or the other way around. Their bold and modern all-natural shades are buildable so you can keep a look subtle, or go all in with the color. Plus, we love that you can refill your products, which reduces packaging waste and offers a more affordable way to purchase again!


Source: the Good Trade