10 Natural & Organic Makeup Brands Your Face Will Love You For

In the pursuit of living more simply, naturally, and conscious of our environment we’ve put together a guide to our favorite organic makeup brands. Many makeup brands marketed as ‘natural’ or ‘green’ are often not actually either of those things – but these 18 organic makeup brands use pure, earth friendly ingredients and never test their cosmetics on animals. We’ve arranged these organic makeup brands to span a range of prices and types of products. The list is updated regularly, so please share with us your organic beauty brands!

Herbivore Botanicals

Natural & Organic | Yes
Best For | Skincare Products
Eco-Friendly | Recyclable and Reusable Packaging
Ethical | Cruelty-Free, Ethically Sourced
Price Range | $12 (Hair/Face Mist) – $145 (Ultimate Skin Care Set)

Herbivore Botanicals creates natural, cruelty free skincare that’s safe, non-toxic, and highly effective. They believe skincare should smell and feel amazing and add enjoyment to your daily routine. We adore their brand from product to packaging.


  1. Herbivore Botanicals – All Natural Pink Clay Exfoliating Facial Mask, US$69
  2. Herbivore Botanicals – All Natural Rose Hibiscus Hydrating Face Mist (4 oz), US$37
  3. Herbivore Botanicals – Organic Blue Tansy Resurfacing Mask, US$50

100% Pure

Natural & Organic | Yes 
Best For | Shampoo/Conditioner, Creams
Eco-Friendly | Recycled Packaging
Ethical | Cruelty-Free, Made in USA
Price Range | $7 (Face Masks) – $65 (Aging Serums)

100% Pure aims to create the world’s most pure, organic and all natural line of cosmetics, beauty products and skincare. Their vegan cosmetics are formulated with high performing antioxidants, naturally occurring vitamins and essential oils to give your skin maximum benefits.


  1. 100% Pure: organic Coffee Bean Caffeine Eye Cream, US$15
  2. 100% Pure: Fruit Pigmented Mascara Black Tea, US$25
  3. 100% Pure Burdock and Neem Healthy Scalp Shampoo, US$18

Ilia Beauty

Natural & Organic | Yes
Best For | Tinted Lip Conditioner/Lip Sticks
Eco-Friendly | Recycled Aluminum Packaging
Ethical | Cruelty-Free, Certified Bioactive Organic Ingredients
Price Range | $24 (Lip Tint) – $42 (Foundation)

ILIA was founded on the ideology of simplicity and transparency. Their high quality ingredients are sourced from organic farmers around the world and manufactured in an organic certified lab. Their lab holds certifications with Gluten-Free, USDA Organic, and Leaping Bunny.

Natural & Organic | Yes
Best For | Cover Up Concealer/Foundation for Lighter Skin Tones
Eco-Friendly | Recycled Glass and Lid
Ethical | GMO, Soy, and Nano Free, Cruelty-Free
Price Range | $15 (Nail Polish) – $36 (Cover Up)

RMS Beauty is based on raw, living and organic principles. Each product is created to hydrate and illuminate skin. RMS Beauty is dedicated to transforming the way women use makeup, creating a product that is not only non-toxic, but that actually heals and nourishes skin.


  1. RMS Beauty – The Ultimate Makeup Remover Wipe – 20 Count, US$16
  2. RMS Beauty – Master Mixer, US$38
  3. RMS Beauty – Living Luminizer – 0.17 oz., US$38
  4. RMS Beauty Raw Coconut Cream-2.5 Oz., US$18
  5. RMS Beauty – “Un” Cover-up – 22, US$36

Alima Pure

Natural & Organic | Yes
Best For | Powder Foundation for All Skin Tones
Eco-Friendly | Soy-Based Inks on Recycled Paper for Packaging, Carbon Neutral, Refillable Compacts
Ethical | Cruelty Free, Certified B-Corp
Price Range | $14 (Eyeshadow) – $270 (Brush Set)

Minimal ingredients for maximum impact. All Alima products are formulated with this in mind. Alima finds the highest quality, purest ingredients, and never use synthetic dyes or tests on animals.


  1. Alima Pure Satin Matte Foundation Neutral 2,US$52
  2. Alima Pure Satin Matte Foundation in Beige 3,US$52

Au Naturale

Natural & Organic | Yes
Best For | Bold Lip Color
Eco-Friendly | Recycling Rewards Program
Ethical | Vegan, Cruelty-Free, Gluten-Free, Ethically Sourced, Made in USA
Price Range | $15 (Lipstick) – $38 (Creme Foundation)

Handmade in Green Bay, WI Au Naturale products are vegan, gluten- free, non-toxic and paraben-free. Their Recycling Rewards Program allows you to send back components for resuse and earn credit.


  1. Au Naturale Organic Eye Liner Pencil in Coco,US$20
  2. Au Naturale Organic Natural Eye Palette,US$48
  3.  Au Naturale Organic Creme Concealer in Buff – Vegan Cream Concealer,US$24

Gabriel Cosmetics

Natural & Organic | Yes
Best For | Children’s Soaps and Shampoos
Eco-Friendly | Recycle Program
Ethical | Vegan, Cruelty-Free, Gluten-Free, NPA Certified
Price Range | $7.50 (Sheet Mask) – $30 (Foundation)

Gabriel Cosmetics started with a vision of natural beauty and has evolved with a philosophy that is translated through their NPA certified skincare as well as vegan & gluten-free cosmetics, both collections created to bring out a woman’s natural existing beauty.


  1. Gabriel Cosmetics Compact Powder Natural Foundation Refill Light Beige,US$21
  2. Gabriel Cosmetics Moisturizing Liquid Foundation Liquid NATURAL BEIGE, US$29
  3. Gabriel Cosmetics Mascara Black,US$15

Lotus Pure Organics

Natural & Organic | Yes
Best For | Natural Lipsticks
Eco-Friendly | 100% Pure Bio-Mineral Ingredients
Ethical | Cruelty-Free
Price Range | $13 (Eyeshadow) – $36 (Eye Cream)

Lotus is committed to researching and developing 100% organic and bio-mineral beauty products that are safe, healthy and effective. They create all natural skincare and cosmetics for the face, eyes, lips, and body.


  1. Lotus pure organics. Natural Lipstick – Classic Red,US$16
  2. Lotus pure organics. Natural Mascara – Black,US$20

Tata Harper

Natural & Organic | Yes
Best For | Skin Masks, Serums & Creams
Eco-Friendly | Recycled Paper, Glass, and Packaging, Factory Uses Renewable Energy
Ethical | Made in USA, Cruelty-Free, Certified Vegetarian
Price Range | $36 (Lip and Cheek Tint) – $390 (Wrinkle Care)

Tata believes that not only are naturally derived ingredients better for our health, but since they are biocompatible with our skin, they can deliver stunning results! They’re committed to using natural and nontoxic ingredients for health and for the results they deliver


  1. Tata Harper Purifying Cleanser,US$66
  2. Tata Harper Resurfacing Mask,US$58
  3. Tata Harper Regenerating Cleanser,US$78

Beauty By Earth

Natural & Organic | Yes
Best For | Self-Tanners & Oils
Eco-Friendly | Recyclable Packaging
Ethical | Cruelty-Free, Made in USA, Gluten-Free, Vegan
Price Range | $6 (Bath Bombs) – $24 (Tanning Oil)

Beauty By Earth is committed to natural beauty products that work – naturally. No additives, no harsh chemicals, no junk – ever.


  1. Beauty by Earth Bath Bombs Gift Set, Large, Organic & Natural Ingredients, Surprise Your Mom, Wife or Girlfriend with 6 Relaxing Epsom Salt Soak Balls in a Fizzy Bomb Pack with Lush Essential Oils, Made in USA,US$27
  2. Beauty by Earth Dye-Free Natural Sunless Self Tanner for Bronzer and Golden Tan, 7.5 oz.,US$24